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The Italian “dolce vita” signed by Houda Bakkali

The luxury Italian magazine James Magazine will bear the signature of the graphic artist Houda Bakkali for its covers. For this issue, the visual artist has designed the suggestive and sensual dynamic floral background that surrounds one of the most select bottles of Italian rosé wines: the Bellavista Rosé from the Terra Moretti holding. The cover evokes an enveloping flavour, characterized by a delicate but, at the same time, explosive and suggestive nature. In addition, the artist signs two animated covers under the title “James Magazine, the happiness”. A unique and exclusive work in which the explosion of creativity, sensuality and beauty goes beyond the screen. True to her own artistic style, it represents her vision of one of the most sybaritic Italian magazines.

“Italy is a country with an immense artistic tradition and a unique cultural legacy in the world. A country that has always opened its doors to me and for which I have a lot to be thankful. To have the opportunity to create this cover for James Magazine, such an exclusive and prestigious magazine that constantly focuses on art in capital letters, is a true gift. A fantastic opportunity and a unique project in a unique country. I am very grateful to Bruno Petronilli, director of James Magazine, for his trust.”, confesses the artist who has given us an interview about the creative process of this project.

Tell us more about the Bellavista Rosé cover and your source of inspiration…

This cover is the fusion of the essence of James Magazine and the essence of Bellavista Rosé, one of the best rosé wines from the emblematic Terra Moretti holding. It’s a perfect symbiosis between sophistication, beauty, and a huge dose of sensuality. Like the flavor of Bellavista Rosé. It’s inspired by the nature, by the Italian magical tones and colours. This cover is delicate in forms but intense in its essence, like the concept from which it emerges.

Explain us the creative process and technological tools…

The creative process has been inspiring and very appealing, it has been like a journey through the most delightful Italy. I know the essence of James Magazine well, it is a magazine for all the lovers of art, culture and the Italian lifestyle. Therefore, my challenge was to discover the magic of the Terra Moretti holding. An emblematic brand that perfectly merges tradition and modernity. A winery full of soul, tones and an infinite combination of delicates flavours.

The inspiring colors of the lands where the wine is born and the historical tradition of the brand were my greatest inspiration.

The technological process has been based on photography and digital collage. I looked for the flowers that best represented this wine and built the background on which the bottle rests. All the photographs of the flowers are original, took by me in Italy and digitally treated to create a unique space, sensual, pleasant and hedonistic. A concept that suggests delightful and inimitable charismatic of Italian lifestyle, represented by Bellavista Rosé and James Magazine.

Why create a dynamic cover? What values does it bring to design?

The dynamic cover suggests sensuality, desire and a certain mystery. It is a subtle temptation, a subtle euphoria capable of provoking the senses and transporting us to a delightful experience full of pleasure and an elegant voluptuousness. It is a suggestive invitation to enter a cosmos of a unique flavours, a masterpiece made to delight the sense.

Will you do more collaborations with James Magazine?

Absolutely, we are working on new projects. Always betting on maximum exclusivity and maximum creativity, following the essence of the magazine and the select collection of products that stands out in each issue.

You have also created a special version: “James Magazine, the happiness”. Tell us about this design…

This cover follows the line of my series “The happiness”. A world of flowers that symbolize happiness through elements of nature, through sensual movements and passionate dynamics. A tribute to the life and its pleasures. For this special cover, the combination of flowers is the best way to represent the magazine’s soul and its passions, its soul that like the country to which it belongs, is a sensory bible. The cradle of art history. It is an exuberant combination of flowers that open up to the world to fill it with beauty, hope, colour and also with an addictive passion and joy.

All the images are original and they are all presented in their purest state, true to their nature, without digital filters. It is the visual translation of what James Magazine represents: art, culture, inspiration, happiness, passion, talent, creativity, euphoria, serenity, frenzy, flavour, nature, friends, mornings, nights, mysteries, dreams, holidays, memories, the future, excellence, intensity, success. James Magazine is Italy. It is the world and its desires. It is elegance and a glimpse of eternal beauty.

James Magazine
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