The thematic starting point of this year’s D Day is the idea of ‘open design’. Specifically, we were intrigued by the potentials for applying the principle and philosophy of the open source culture and movement to different areas and aspects of design work. On the other hand, we are generally interested in alternatives to conventional approaches to design and product development, as well as the usual relations and hierarchies between authors, users, manufacturers and the market. In the most basic sense, we understand the concept of ‘open design’ as the practice of designing by using free, publicly available design resources, tools and information, through which new, also publicly available resources are created and left for everyone to freely use and distribute further. We are interested in design that values inclusivity instead of exclusivity, that values the community instead of the imperative of individual authorship, that erases the border between the designer and the design user and that creates new values, new public goods, new paradigms, and the foundations for further development and innovation, not only in the design profession but also in society as a whole.
The concept of open source culture is also closely related to the concept of intellectual ownership, which is uncritically taken as the basis for all legal and technical mechanisms that acknowledge the uniqueness of each author’s solution and safeguard it from exploitation. At the same time, these mechanisms obstruct the users’ view into the inner structures of these solutions – the tools, processes and products that they use daily. Open design is not a new phenomenon but one on which historical courses of innovation and development rest. What is new is only the way in which that type of usage and dissemination is articulated and legally regulated in the context in which the protection of intellectual property is one of the main assumptions of modern development.
This year’s D Day will set open design as the starting point for discussing the concept of open design in the narrower context of the design profession, as well as in the broader social context and process of ‘opening up’ design. In the strict sense, we will analize the legal, theoretical and practical framework of the concept of open design and its relation to the market environment. In the broad sense, we will discuss open design as a process of including users in design practices, which will move the lines of technologies and tools that they use, with a wide range of implications that this entails. At the same time, we are interested in characteristic collaborative processes and methodologies which are created within the scope of open approach design, as well as the ways in which they contribute to ‘opening up’ design, i.e. to its broader and more intensive application in other areas. By using different artistic, engineering and designer works as examples, we will raise a series of questions and provoke a discussion from different standpoints and approaches to the subject.
How does open design contribute to ‘opening up’ design? What are all the aspects in which design can be ‘open’? In what way does the design profession transform when it becomes free of the traditional idea of intellectual ownership? What are the specific social consequences of open design that are found in everyday surroundings? How does open design articulate developmental technological strategies? Is using elements of open access in market-oriented design unequivocally emancipatory and progressive or is that just appropriating fashionable buzzwords for commercial purposes?
The Thematic Exhibition program will display works of different scopes and ambitions that use the principles of open design. In the discursive program we will encourage dialog between design and other disciplines, while the workshops will familiarize local authors with work methods that can usually be encountered only occasionally.
This year’s D Day will be held from June 10th–12th in Pogon Jedinstvo and the club Močvara on the Sava Bank. Within the festival, visitors will be able to see the Thematic Exhibition, Exhibition of Young Authors, Young Balkan Designers and a Surprise Exhibition powered by Iskon. Applications of projects for the thematic exitibition and Exhibition of Young Authors, including theoretical articles for the discursive programs, are open to the public. Applications for the Thematic Exhibition and Young Authors Exhibition are open from April 1st to May 10th 2016, while applications for theoretical articles are open from April 1st to June 1st 2016. Interested exhibitors can apply through the online application available on the festival’s official website.
Students travelling to Zagreb for the festival will be entitled to reduced accommodation prices at Hostel Bureau, our partner, throughout the duration of the festival. For reservations, contact email@example.com and be sure to specify the D Day festival.
Organized by CDA — Croatian Designers’ Association
Program direction and coordination Luka Borčić, Dario Dević, Petra Milički, Karla Paliska
Graphic design Anta Bučević, Alma Šavar
Mentor Lana Grahek
Exhibition design Sven Sorić, Hrvoje Spudić
Web programming Ivan Kunjašić i Dominik Markušić
PR Morana Matković
Translation Domagoj Živčić
Associates Marko Golub, Aleksandar Kovač, Bojan Krištofić, Damir Prizmić, Lea Vene
Organization support Mirjana Jakušić, Ivana Borovnjak
D Day is supported by the Ministry of Culture of the Republic of Croatia, Creative Europe, City of Zagreb Office for Education, Culture and Sports, Pogon Jedinstvo, Iskon, Hostel Bureau, Swanky Mint Hostel and the Italian Institute of Culture iz Zagreb.or contact: firstname.lastname@example.org D-day