How much would you pay for a piece of artwork? That’s the question artist and curator Marina Moreno will be posing at the Venice Biennale in October.
In return for a response to her question Marina will use a symbolic token to activate a large vending machine, brim-full of circular pods each carefully packed with a piece of selected artwork. In this playful exchange, visitors to the gallery can then enjoy popping open the pod to discover their surprise free artwork to take away and treasure.
Marina believes that art is something that can, and should be experienced by anyone. Alongside arts professionals, curators and collectors, her Venice Vending Machine installation attracts many people who are not in the habit of visiting more traditional art galleries.
Drawing from her live art background, Venice born Marina opens a dialogue to the visitor by posing the question: “How do you value art?”. A simple monetary figure is sometimes the response, the social and philosophical value of art in society are sometimes debated. Marina is open to all suggestions. As she explains: “Through the game of interaction and the inherent chance of the machine,(an automatic distributor) an exchange takes place for both the artists and the receiver of the art work. The Venice Vending machine is a serious reflection on the dynamics of the art market and the function of the gallery. The surprise and subversion of pre-established rules.”
The project is expanding and Marina is excited to be invited by the prestigious GAA Foundation to show her Venice Vending Machine at this years festival, hosted at Giardini della Marinaressa.
She is also keen to open up new opportunities for artists and the selected artwork includes some unique and limited edition pieces produced by both established and emerging artists. More than 250 artists have participated since 2010 in Hamburg and Venice.
Marina is collaborating with Hungarian born Canadian artist Margit Hideg under the banner ‘The Artist Within-Branching Out’ as they continue to forge international links and ongoing projects supporting the wonderful work of other artists. They are encouraging as many visitors as possible to interact with this unique project.
Marina and Margit are hosting a vernissage at the astonishing Venetian palace: Palazzo Mora on Sat. 14th of October 17:00 to 19:00 pm.
The following day, Sunday the 15th, they will celebrate their collaboration in the Giardini della Marinaressa, inviting the public to join them for a Spritz, the traditional Venetian aperitif, where their joint exhibition will take place from the 15th of October to the 22nd of October 2017.
We look forward to meeting you at these events.
So what would you pay for a piece of artwork? Visit the Vending Machine installation at the 57th Venice Biennale 15th – 22nd October 2017 Giardini della Marinaressa, Martiri 30122.
For details, updates on venue, and artist opportunities please visit www.venicevendingmachine.com
Venice Vending Machine is a project under the umbrella of ARTEMOTION an associate of Tate Exchange Liverpool 2018.
ARTEMOTION founded by Marina Moreno and Michael Meldru.